Speaker

Speaker Information

  • Name: Aboud Khederchah
  • Title: Marketing Leader & Tech Advocate
  • Topic title : From Consumption to Design: Using Tech to Transform Yourself
  • LinkedIn Account: linkedin

Aboud Khederchah is a marketing leader and tech advocate with over 15 years of experience leading brand transformation across global companies including SONY and CASIO. He specializes in connecting marketing innovation with emerging technologies across industries such as consumer electronics, fashion, and professional services. A regular TV contributor, he simplifies complex topics like AI, digital transformation, and the future of branding into engaging, accessible insights for wider audiences. He is also a Substack writer, sharing thought leadership on the evolution of media, marketing, and technology in the Middle East and beyond. Known for his storytelling approach and clear perspective, he bridges regional expertise with a global outlook on where marketing and technology are heading next.

What is TEDx?

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

Our event is called TEDxJumeirahBeachPark, where x = independently organized TED event. At our TEDxJumeirahBeachPark event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group.

The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

TEDx program